Your healthiest life, made possible

Whether you’re focused on nutrition, weight loss, managing a chronic condition (like diabetes, high blood pressure or obesity), or overall wellbeing — your coach will personalize a plan for you and guide you every step of the way.

All Fortune Brands Innovations associates and their spouses and dependents 18+ located in the US and enrolled in a BCBS medical plan are eligible for Vida Health Coaching at no charge. Participation is confidential and is not shared with your employer.

Over-the-shoulder view of a person on a video call with a Vida provider using the Vida app on their phone.

Health coaching designed just for you

Get ongoing support & motivation from a dedicated health coach

Stay on top of your progress with a mobile app that syncs with your favorite fitness devices

Build healthy habits that last with a personalized plan, lessons and tips

Get a glimpse of your Vida experience

Watch a short video to see the tools Vida offers for you to take charge of your health on your terms.

An illustration of a Vida care team provider and a Vida health coach.

Get started with Vida today!

Meet your care team and make a plan for change that works for you.

Your questions answered

Need support? Call 833-732-2242 or email support@vida.com

What is Vida Health?

Vida is a digital platform that offers personalized health programs and live, one-on-one support from an expert health coach — all through an easy-to-use mobile app and website.

When you sign up with Vida, you’ll share your health goals and preferences. Vida will use that information to tailor a program to your needs, and you’ll pick a coach to support you along the way. Your program will include helpful resources like videos, lessons, recipes, and more, plus easy progress-tracking. You’ll also be able to connect any fitness trackers or health devices you use.

Who is eligible for Vida through Fortune Brands Innovations?

All Fortune Brands Innovations associates and their spouses and dependents 18+ located in the US and enrolled in a BCBS medical plan are eligible for Vida Health Coaching at no charge. Participation is confidential and is not shared with your employer.

What kind of health coaching and care support can I receive through Vida?

At Vida, we handpick the best coaches and health experts from across the country. Whether you’re just starting your health journey, training for your next marathon, or somewhere in between, our coaches can help you reach your personal goals. Here are a few examples of things we can help with:

  • Weight loss
  • Nutrition, including support for specialized diets (gluten-free, paleo, vegan, keto, and more)
  • Exercise and strength training, from getting started to prepping for competitions
  • Coping with stress
  • Improving sleep
  • Managing diabetes, blood pressure, or cholesterol
  • Tackling pre-diabetes or other risk factors, so they don’t lead to chronic disease
  • Handling asthma or COPD
  • Medication prescribing and lab orders*

*The Vida Medical Prescribing Service is only available to members currently enrolled in one of Vida’s clinical programs who would benefit from the addition of working with a prescribing provider.

Can I receive health devices from Vida?

Depending on your health needs, you may receive a free smart scale, blood pressure cuff, blood glucose meter, or continuous glucose meter (CGM) from Vida, if the device is recommended by your care team to help you meet your health goals. Your health coach will be able to answer any questions you have about whether these are appropriate for you and, if so, how to order them.

Can I only participate if I have a chronic condition?

No. Whether you are looking to get (or stay) fit, lose weight, handle stress, prevent disease, manage a chronic condition, or meet another health goal, we have expert coaches available to help.

What are Vida’s weight loss programs?

There are two weight loss programs available through Vida:

  1. Preventive Weight Loss: This program focuses on behavior change​​. You will have your own dedicated health coach working with you to personalize eating and exercise plans that are a good fit for you and your goals. In this program, in addition to weekly coaching sessions, you will have the option to in-app message your coach and group chat with other people committed to losing weight. You will also have the option to connect devices such as a smart scale to help you track your progress​. Members in this program lose an average of 5% or more of their body weight in 12 months.
  2. Medical Weight Loss: This program is tailored for individuals at a higher weight who would benefit from additional clinical oversight and support. In addition to a health coach who is a registered dietitian, your care team may also include a medical provider who can support the needs of members who have co-occurring conditions (like high blood pressure, high cholesterol, diabetes, etc.). The Medical Weight Loss program first focuses on behavior change, including medical nutrition therapy and cognitive behavioral therapy. ​After ​​a period of ​​active engagement, your care team may engage you in thoughtful discussion​​​​ about an assessment for prescribing support​​.​ Medication may be available earlier in the program if clinically appropriate. ​

Can I choose my coach?

Absolutely. After you download the Vida Health app, you’ll be prompted to create an account and choose your preferred program. Then we’ll ask you a few questions, including what kind of coaching style you’d like — for example a cheerleader type, drill sergeant, listener, or something else.

We’ll recommend some coaches that could be a good fit, and then the choice is up to you.

Can I change coaches if it doesn’t work out with my first coach?

Absolutely. To request a change, go to the Home screen in your Vida app, tap the gear icon in the upper right, then tap Request New Coach. You’ll complete a brief survey so we can match you with a new coach that’s the best fit for your style and goals.

The telemedicine services made available through Vida Health are provided by licensed healthcare providers practicing within a group of independently owned professional practices collectively known as “Vida Medical”. These professional practices provide services via the Vida Health telehealth platform.