Creating healthier populations through personalized care

At Vida, we treat the whole person — body and mind — in order to prevent, manage, and improve chronic disease. Our human-led, integrated care programs help people transform their lives in ways that last. That’s why leading organizations, big and small, choose our all-in-one solution to produce better results and save on costs.

We pair expert human providers with sophisticated machine learning to engage members at scale — matching each person to the right level of care. Easy-to-use and easy-to-implement, our solution is uniquely designed to serve diverse populations. Because everyone deserves personalized care.

Our story

Vida was founded in 2014 to treat the root causes of obesity and diabetes through personalized care, integrated mental health support, and the power of human connection.

Cardiometabolic diseases, like obesity and type 2 diabetes, are all too common among Americans. Nearly half of US adults have obesity and one in ten have type 2 diabetes. Those preventable conditions cost over a trillion dollars in healthcare expenses every year. We can do better. At Vida, we’re on a mission to prevent, treat, and even eradicate chronic cardiometabolic diseases — and their staggering costs.

Vida history
March
2023
Vida launches with SelectHealth, to bring virtual health solutions to members managing chronic conditions
February
2023
Vida expands its cardiometabolic capabilities to include GLP-1s for diabetes management and weight loss
January
2023
Vida publishes dramatic improvements in glycemic control in large industry study
December
2022
Vida publishes JMIR paper showing 1.6 reduction in A1C for Spanish-speaking members in Whole Health program
July
2022
Vida launches MSK program for members suffering from chronic lower back pain
May
2022
Vida launches prescribing capabilities for mental health
March
2022
Vida hits NPS of 80 across all programs and 91 for Spanish-preferred members
March
2022
Vida launches turnkey package for small businesses
November
2021
Vida wins MedTech Breakthrough Award for Best Virtual Health Coach
February
2021
Vida publishes JMIR paper showing 1.7 pt reduction in A1C for members in Whole Health program
November
2020
Vida partners with first Medicaid plan, addressing social determinants of health stacked in onboarding members
September
2020
Vida launches Spanish-speaking versions of all programs
April
2020
Vida publishes PLoS ONE paper showing 7.6% weight reduction for members in Weight Loss + program
April
2020
Vida partners with first private insurance plan
February
2020
Vida launches pharmacy and medication management services
November
2019
Vida partners with first Medicare plan, providing physical and mental healthcare for an aging population
August
2018
Vida rolls out first machine learning feature to optimize personalized care at scale
April
2018
Vida begins shipping connected devices to members (scales, glucometers, etc.)
March
2018
Vida partners with Cisco, providing care for 10k+ lives
November
2016
Vida launches Mental Health Therapy program, providing members with direct access to licensed therapists trained in cognitive behavioral therapy
October
2014
Vida launches its first mobile app to the iOS and Android app stores
2014
Vida is founded by Stephanie Telenius, former executive at Google, eBay, and PayPal

Executive Team

Joe Murad, Chief Executive Officer
Joe Murad is a seasoned digital health executive and entrepreneur. Previously, he led WithMe Health, pioneering personalized medication guidance. As CEO of PokitDok, Joe played a pivotal role in healthcare interoperability before its acquisition by Change Healthcare. His impact extends to Willis Towers Watson, Extend Health, and eHealth, where he reshaped the health benefits landscape. Joe holds a BA from the University of Southern California and resides in the San Francisco Bay Area.
Richard Frank, Chief Medical Officer
Dr. Richard Frank is an experienced physician executive with demonstrated success in product development and strategy, managing high-risk Medicare and Medicaid populations, developing new business for established and VC-backed companies, engaging providers in value-based contracts, controlling healthcare utilization, and implementing clinical programs within not-for-profit and publicly traded companies.
Ravi Guha, Chief Financial Officer
Mr. Guha was most recently CFO of Heal where he was responsible for strategic planning, financial operations, and corporate development. Under his leadership, Heal transitioned from an episodic urgent care provider to a high-growth primary care entity focused on seniors, leading to the acquisition of the company by Centerwell, a subsidiary of Humana.
Kevin Knight, Chief Marketing Officer
Kevin is a seasoned marketing leader with deep experience in consumer and enterprise marketing. He was Chief Marketing Officer at ExpertVoice, Global Head of Brand Strategy and Marketing Communications at Pinterest, and worked at the Facebook Creative Shop, where he led some of the most successful campaigns in digital advertising. He previously held marketing roles at Google and Microsoft and earned an MBA from MIT.
Veeneta Lakhani, Chief Growth Officer
Veeneta is an innovative healthcare executive with a decade of experience in senior-level health plan positions across value-based reimbursement, provider operations, and strategic planning. She was formerly Vice President at Anthem where she led the enterprise-wide rollout of Anthem's ACO program and population health services. She began her career in consulting at Mckinsey and Company where she was an Associate Partner and Accenture where she was in the technology practice.
Raymond Lee, Chief Product Officer
Ray was most recently VP of Product and Design at Proteus Digital Health where he launched the world’s first fully-integrated digital medicine service offering. He received his MBA from INSEAD and previously led product innovation teams for BT Group in London and Mountain View.
Amy Mushlin, SVP, Clinical Operations and Strategy
Amy was most recently the Vice President of Client Success and Operations at OODA Health, a startup partnering with providers and health plans on consumer billing (sold to Cedar). She was formerly Staff Vice President of Payment Innovation / Provider Engagement at Anthem, where she supported the enterprise-wide rollout of Anthem's ACO program and population health services.

Expert Care Team

Our expert care team is made up of human coaches, licensed therapists, and other health professionals trained to provide guidance, offer supportive accountability, and address barriers that help individuals achieve results.

 

Chronic Conditions
  • Medical doctors
  • Certified diabetes educators
  • Registered dietitians
  • Licensed clinical social workers
  • Registered nurses
  • Physicians assistants
Mental Health
  • Psychiatrists
  • State-specific licensure

Master’s in:

  • Social Work
  • Mental health counseling
  • Marriage and family counseling
  • Psychology
Prevention
  • Physical therapists
  • Certified personal trainers
  • Registered dietitians
  • Certified health coaches
Chronic Conditions
  • Medical doctors
  • Certified diabetes educators
  • Registered dietitians
  • Licensed clinical social workers
  • Registered nurses
  • Physicians assistants
Mental Health
  • Psychiatrists
  • State-specific licensure

Master’s in:

  • Social Work
  • Mental health counseling
  • Marriage and family counseling
  • Psychology
Prevention
  • Physical therapists
  • Certified personal trainers
  • Registered dietitians
  • Certified health coaches

Clinical Advisors

We have advisors from some of the top US academic medical centers.
Dr. Barry Bloom,
Harvard School of Public Health
Dr. Brandon Charles,
Johns Hopkins Healthcare
Dr. Robert A. Gabbay,
American Diabetes Association
Dr. Mark Hyman,
Cleveland Clinic
Dr. Steve Sherwin,
UCSF Medical Center
Headshot of Dr. Fatima Cody Stanford of Harvard Medical School
Dr. Fatima Cody Stanford,
Massachusetts General Hospital & Harvard Medical School
Dr. Anthony Padula,
N. California Arthritis Center
Dr. Barry Bloom
Harvard School of Public Health
Dr. Barry Bloom is a Distinguished Professor and Dean-Emeritus at the Harvard School of Public Health. A global leader in Public Health, he has served on governing and scientific advisory boards to the World Health Organization, Ellison Medical Foundation Scientific Advisory Board, Centers for Disease Control and Prevention, National Institutes of Health, and the Institute of Medicine.
Dr. Brandon Charles
Johns Hopkins Healthcare
Dr. Charles is currently the SVP and COO for Johns Hopkins HealthCare and a Board Certified Ob/Gyn. Prior to Johns Hopkins, he was the enterprise CMO for clinical operations at Anthem, a national health plan. He has been an advisor to health plans, practices, hospitals, and health tech startups through his work as an associate partner at McKinsey & Co and his own consultancy. He is passionate about making the healthcare experience for consumers easier to navigate and convenient while improving outcomes.
Dr. Robert A. Gabbay
American Diabetes Association
Robert A. Gabbay, MD, Ph.D. is the Chief Scientific and Medical Officer of the American Diabetes Association and Associate Professor at Harvard Medical School and recently transitioned from his role as Chief Medical Officer at the Joslin Diabetes Center. His research focuses on innovative models of diabetes care to improve to enhance diabetes outcomes and improve the lives of people with diabetes. To meet these goals, he has traversed many arenas including an initial career as a basic scientist researcher to develop better patient communication tools, creating the first broad-scale diabetes registry, designing and implementing a care management training program, leading one of the largest primary care transformation efforts in the US around the Patient-Centered Medical Home and defining the medical neighborhood and the role of centers of excellence in diabetes and envisioning the digital health as the latest member of the diabetes team. Along with an extensive peer-reviewed publication record, his views have appeared in popular press like the New York Times, CNN, Washington Post, People, Oprah, and National Public Radio.
Dr. Mark Hyman
Cleveland Clinic
Dr. Hyman is a practicing family physician, a nine-time #1 New York Times bestselling author, and an internationally recognized leader, speaker, educator, and advocate in his field. He is the Director of the Cleveland Clinic Center for Functional Medicine.
Dr. Steve Sherwin
UCSF Medical Center
Dr. Sherwin is an Entrepreneur-in-Residence at Third Rock Ventures. He is a Clinical Professor of Medicine at the University of California, San Francisco. Dr. Sherwin served as the Chief Executive Officer of Cell Genesys Inc. from March 1990 to July 2009. He has also held various positions at the National Cancer Institute.
Dr. Fatima Cody Stanford
Massachusetts General Hospital & Harvard Medical School
Dr. Fatima Cody Stanford is a world-renowned physician-scientist in the field of obesity medicine. As one of the first fellowship-trained obesity medicine physicians worldwide, Dr. Stanford practices and teaches at Massachusetts General Hospital and Harvard Medical School. She is a member of President Biden’s USDA 2025 Dietary Guidelines Advisory Committee, has published more than 170 peer-reviewed articles and is one of the most highly cited experts in obesity medicine.
Dr. Anthony Padula
Northern California Arthritis Center
Dr. Padula practices as a Rheumatologist at the Northern California Arthritis Center. He is a triple-board-certified physician in adult medicine, pediatrics, and rheumatology. He is a healthcare advisor for digital health startups, an industry-recognized leader, speaker, educator, and advocate in his field, and a former national champion athlete who combines his passions to tackle the health challenges that confront both the individual and the system.
Dr. Barry Bloom,
Harvard School of Public Health
Dr. Brandon Charles,
Johns Hopkins Healthcare
Dr. Robert A. Gabbay,
American Diabetes Association
Dr. Mark Hyman,
Cleveland Clinic
Dr. Steve Sherwin,
UCSF Medical Center
Headshot of Dr. Fatima Cody Stanford of Harvard Medical School
Dr. Fatima Cody Stanford,
Massachusetts General Hospital & Harvard Medical School
Dr. Anthony Padula,
N. California Arthritis Center

Other Advisors

Our healthcare and commercial advisors hail from leading organizations.
Paul Martino,
VillageMD
Brady Priest,
Clover Health
Janet Widmann, Kids Care Dental and Orthodontics
Saum Sutaria,
McKinsey & Company
Marc Salois,
DirectPath
Liz Hietala,
Hietala Consulting
Paul Martino
VillageMD
Paul Martino is the co-founder and Chief Growth Officer of VillageMD, the leading value-based care solutions company for primary care physicians. Prior to VillageMD, he was Senior Vice President of Clinical Strategy and Innovation at Anthem/WellPoint, the second-largest health plan in the US.
Brady Priest
Clover Health
Brady Priest is the General Counsel of Clover Health, a healthcare startup that uses data analysis and preventive care to improve health outcomes for seniors. He joined Clover from UnitedHealth Group Ventures, where he was a managing director responsible for identifying and executing investment opportunities aimed at improving the overall quality, affordability, and efficiency of the healthcare system.
Janet Widmann, Kids Care Dental and Orthodontics
Janet Widmann is CEO of Kids Care Dental. Prior to this, Janet Widmann was Executive Vice President of Markets at Blue Shield of California, a 3.5 million-member not-for-profit health plan that serves the state’s commercial, individual, and government markets. Janet is on the Rock Health Board.
Saum Sutaria
McKinsey & Company
Dr. Saum Sutaria leads McKinsey's provider practice in the Americas, which encompasses advisory support for hospitals, systems, physicians’ groups, ambulatory care models, integrated delivery, and government-led delivery. His focus is supporting large-scale performance transformations for healthcare delivery systems, especially in the context of ongoing reform initiatives
Marc Salois
DirectPath
Marc has nearly 30 years of success in growing organizations, most recently in Chief Revenue Officer roles at Omada Health, meQuilibrium, and DirectPath Health. Marc’s experience across the healthcare ecosystem has helped him develop knowledge and skill in developing go-to-market strategies, making him a valuable part of the Vida advisory team.
Liz Hietala
Hietala Consulting
Drawing on decades of experience in healthcare innovation, Liz Hietala now advises high-growth digital healthcare companies. Prior roles include nearly 5 years as VP of Industry and Consultant Relations at Teladoc and leadership roles at UnitedHealth Group’s Optum and Rocky Mountain Healthcare Corporation. Liz has served on the advisory board for the Orange County Wellness Coalition and the Colorado Health Community Health Education Section for Preventive Programs. She also served as Region Nine Vice President for the Association for Worksite Health Promotion, on the board of the Integrated Benefits Institute (IBI) and as a HERO Think Tank member. Liz holds a B.A. and M.A. from Southern Methodist University and now lives in Bozeman, Montana where she and her husband are enjoying the great outdoors together.
Paul Martino,
VillageMD
Brady Priest,
Clover Health
Janet Widmann, Kids Care Dental and Orthodontics
Saum Sutaria,
McKinsey & Company
Marc Salois,
DirectPath
Liz Hietala,
Hietala Consulting

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