Expanding access to obesity care: Breaking the cost barrier through innovative benefit design

Watch the on-demand webinar that takes a deep dive into how organizations can respond to GLP-1 demand even when the medications aren’t covered on their formulary.

On-demand Webinar


About the webinar

Obesity remains one of the most prevalent — and costly — chronic conditions in the U.S., yet access to effective treatment still lags. High medication costs, fragmented care models, and restrictive benefit designs continue to create barriers for the people who need care most. While GLP-1s and other anti-obesity medications have transformed clinical outcomes, their price has forced many employers and health plans into an unsustainable tradeoff between access and affordability.

In this on-demand session, Vida Health, RxSaveCard, and Rock Health Advisory come together for a thought-provoking discussion on how the industry can move beyond this false choice.

You’ll hear perspectives on how innovative pricing models, integrated care delivery, and evolving pharmacy and medical benefit strategies can work together to expand access to obesity treatment — without compromising financial sustainability. Panelists unpack what’s changing across the market, what challenges remain, and what employers, health plans, and ecosystem partners can do today to unlock more equitable, effective obesity care.

What you’ll learn:

  • The Access Imperative: Why expanding access to obesity care is a clinical, economic, and workforce priority—and the risks of maintaining the status quo.
  • Cost Isn’t the Only Barrier: How benefit design, utilization management, and care fragmentation compound affordability challenges beyond drug price alone.
  • Integrated Care as a Force Multiplier: How combining medical oversight, nutrition therapy, behavior change support, and medication optimization improves outcomes and ROI.
  • Innovative Affordability Models: The role of savings programs, alternative pricing approaches, and nontraditional partnerships in lowering member out-of-pocket costs.
  • What’s Next for Employers: Practical considerations for designing obesity benefits that scale access today while remaining adaptable as pricing, policy, and evidence evolve.

As demand for obesity treatment continues to grow, the question is no longer whether access must expand, but how to do so responsibly. Watch this on-demand webinar for a forward-looking conversation on what it will take to make effective obesity care accessible to more people, even in a high-cost environment.

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